Thursday, 22 November 2007

Booja Booja





























It's not ice-cream, and no it's not even a dairy alternative to ice-cream. This is different. This is 'Stuff in a Tub' created by Booja Booja, makers of organic chocolate truffles. According to the tub, this frozen dessert is all these things - Organic - Dairy Free - No Refined Sugar - Low GI and GL - No Soy - Gluten Free - and is made using only four ingredients - water, agave, cashew nuts and ginger (the last because I bought the ginger flavour). I'm not a vegan, nor do I suffer from food allergies, but I still like trying foods that are 'alternative' to your average omnivore product, and personally I think this ranks quite highly in the alternative products range. In fact, I quite like it, though it won't fool you into thinking it's regular ice-cream. There is a distinct taste, perhaps coming from the agave, but it's good all the same. If it didn't come with such a pricey tag (£5.49 from Fresh & Wild) I wouldn't mind filling my shopping basket with their other four flavours (chocolate, vanilla, coconut or maple pecan).

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